What it is: Obsession Liquid Lipstick glides on like a gloss and sets with a creamy matte, full-coverage finish.

What it does: This hydrating liquid lipstick formula is enriched with skin-conditioning emollients and good-for-the-lip ingredients like candelilla and sunflower essence for a soft, cushiony pout.

Why you'll love it: Comfort and intense color come together for that feel-good cushiony pout.